bling

If you walk around one day with a matte finish - all dull and tarnished - your bling bling will show up more and everyone will notice. It's really the same thing as how the stars can't be seen until the sun goes down. When your normal, inner bling fails for a time, the external, extraneous bling will shine.
I know, the stars are beautiful in absence of the sun, but who wants to be outshone by his bling?